You never get a second chance to make a first impression, and whether your building is an office complex, a mall, or a factory, the first thing people see is what they carry with them. Color and condition should reflect the professionalism and skill offered inside the establishment, just as with any other form of branding.
Whether you’re breaking ground on a brand-new storefront or just want to give your current one a facelift, this is the perfect time to do it.
Consider your aesthetic and tone.
When someone visits your facility, the first thing you should do is think about how you want your employees and customers to feel. Do you have a fitness center that really brings the energy? Which would you rather visit: a coffee shop that hopes customers will feel at ease and linger for a while or an apartment building that strives to create a sense of coziness and familiarity? You may choose a color palette that complements both your building and your brand by first becoming familiar with the aesthetic of your brand and then combining that knowledge with the result you want to achieve. If you’re starting from scratch, the following color psychology tool will assist you in identifying colors that provoke the emotions you want your brand to portray.
Use your existing color pallet
Speaking of color palettes, if your company already has a color palette established, it is strongly recommended that you begin with that. In most cases, color palettes will include a few hues that stand out and others that are more subdued. Consider which of the colors in your palette would have the most eye-catching appeal from the outside and would work best as a compliment to the structure you have chosen. The following is a list of the trend colors for 2022, as well as some extra painting resources.
Introduce some colors as highlights.
It may be simple to use highlight colors as a way to present the individuality of your brand to the outside world in a manner that is subdued. Make use of more daring hues from your palette or highlight one or two “hero” colors that are widely featured in your logos and other branding materials but might not be suitable for the exterior of the building.
M&E Painting experienced exterior painter
After the initial paint job on the exterior of your business has been completed, one of the most important things you can do to keep your company appearing professional is to perform routine maintenance on the paint job. Over 10,000 homes around Northern Colorado have been given a fresh coat of paint by M&E Painting. We have expertise in painting both the interiors and exteriors of commercial buildings, as well as advising businesses of varying types on how to paint and preserve their properties. Call us at (970) 207-1005 right now to talk about the upcoming painting or remodeling project you have planned.